Propaganda Quotes

I liked quotes 1, 11, 29, and 42. Of those, I chose number 11 to analyze.

 Who speaks to the instincts speaks to the deepest in mankind, and finds the readiest response.

AMOS BRONSON ALCOTT (1799-1888)

I think this quote means that rhetoric is the more influential of techniques. Alcott believes that the majority of humans understand, connect with, and prefer emotion and passion over rationality and analytic thought. When someone speaks to ones instincts, they are manipulating the inherent values and characteristics of that person. It's much easier to go with what you feel is true than what you know is true, and Alcott understood that. Argument is not as effective as rhetoric, and while both are needed for a strong presentation, it is ultimately rhetoric that decides the outcome of a conflict.